ADI Chain Launches Tangem Hardware Wallet in UAE Virgin Megastores

ADI Chain Introduces Tangem Hardware Wallet in UAE Retail Stores

In a significant move to enhance crypto accessibility, ADI Chain has launched a co-branded Tangem hardware wallet through Virgin Megastores across the UAE. This initiative allows users to engage in offline self-custody of various digital assets, paving the way for greater adoption of cryptocurrency in retail environments.

Co-Branded Wallet Features

The newly available Tangem hardware wallet supports a wide range of digital currencies, including Bitcoin (BTC), Ethereum (ETH), and tokens within the ADI Chain ecosystem. Customers can now purchase their wallets directly at Virgin Megastores, eliminating the need for online orders and facilitating immediate access to crypto self-management tools.

Retail Expansion and Access to Consumers

The introduction of the Tangem wallet at a well-known retail chain represents a step forward for the accessibility of hardware wallets. Tangem has been expanding its retail presence globally, evident in its recent partnership with over 200 Best Buy stores in the United States, further supporting its strategy to position hardware wallets in mainstream retail.

User Experience and Security Features

The Tangem wallet is designed as a contactless smart card that securely stores private keys within an embedded chip. Users can manage their cryptocurrency through the Tangem mobile app, which enables asset management tasks such as sending, swapping, and balance oversight. Notably, every transaction requires physical authorization through a tap of the card, enhancing the security of users’ assets.

Comments from ADI Chain and Tangem Leaders

Ivan Branitskiy, Head of DeFi at the ADI Foundation, highlighted the benefits of combining institutional-grade security with a retail distribution model. He stated, “Retail distribution is how we can onboard more people on-chain, and that starts with making the self-custodial wallet available in places retailers can easily reach.” Meanwhile, Darya Karpukova, Tangem’s Chief Commercial Officer, emphasized the goal of making hardware wallets easier to purchase and use, aiming to demystify crypto for everyday consumers.

Innovations and Future Offerings

The launch of the Tangem hardware wallet follows recent product advancements and features introduced by Tangem, including an Aave-powered Yield Mode to earn interest directly within the wallet application. Through ongoing developments, Tangem aims to integrate more financial services, making strides in the evolution of hardware crypto wallets.