X Explores USDC for Creator Rewards Amid Upcoming Changes

X Explores USDC for Creator Rewards Amid Upcoming Changes

Elon Musk’s X has initiated discussions about the possibility of utilizing USDC and other stablecoins as payment methods for creators. This exploration comes as the platform prepares to implement its new Original Content Rewards system set to replace the current Revenue Sharing program on September 8.

Considerations for Stablecoin Payouts

According to reports, while Circle’s USDC is one of the stablecoins under consideration for creator payouts, X has yet to finalize a payment method or timeline for introducing stablecoin transactions. The talks remain ongoing, with a source indicating that other social media companies are also evaluating similar stablecoin applications for influencer payments.

The potential for stablecoin payments may provide X with a streamlined method of compensating creators in various countries without the need for separate local banking transactions. However, the practicality of such a system would depend on the chosen networks, wallets, conversion services, and withdrawal protocols.

Original Content Rewards Overview

The Original Content Rewards initiative is designed to recognize and reward creators who contribute original ideas and content to X. Eligibility criteria include having at least 500 verified followers and recording at least 500,000 impressions from verified users within a specified timeframe. Payments will be linked to impressions viewed by Premium subscribers on original posts.

Creators eligible for the rewards can submit various content types, including original reporting, videos, and commentary. However, reposted content and engagement-manipulation posts will not qualify for rewards under the new system.

Stablecoin Infrastructure and U.S. Regulations

X’s interest in integrating stablecoin payments aligns with its recent launch of X Money, a financial service for U.S. Premium subscribers that allows instant transfers and other banking functionalities. This service has started to leverage traditional banking infrastructure, yet the introduction of stablecoin payouts would signify a move toward blockchain technology in content monetization.

The impending stablecoin regulations, particularly outlined by the GENIUS Act, will guide how these payments are structured. This legislation, enacted in July 2025, establishes a federal framework for stablecoin issuers, requiring them to maintain reserves and comply with disclosures and redemption rules.

The Path Forward for X and Stablecoin Payments

While X has not disclosed any details about whether stablecoin payments will coincide with the launch of the Rewards program, the company is expected to face challenges regarding wallet verification, handling failed transactions, and ensuring creator access to funds. The move towards incorporating blockchain payments reflects an ongoing trend in the financial sector, as platforms like Meta have previously tested similar models for creator payments in other regions.

As these plans develop, it will be crucial for creators to stay informed about the intricacies of earning and managing their payouts, especially amidst evolving regulatory landscapes and technological advancements in payment methods.