CryptoMag
NEWS Published: AUG 10, 2026, 9:40 AM

Bitwise’s Matt Hougan Predicts Trillions Will Flow into Bitcoin

Massive Institutional Investment in Bitcoin Predicted

Matt Hougan, Chief Investment Officer at Bitwise, has predicted that trillions of dollars will flow into Bitcoin over the next decade. This shift in investment behavior is expected as institutional investors begin to recognize Bitcoin as a legitimate mainstream financial asset.

Institutional Dynamics Shift

Hougan stated that the initial wave of institutional investment will likely come from financial advisers and family offices. This transition is already indicated by recent movements in 13F filings for spot Bitcoin ETFs and actions taken by major financial firms like Morgan Stanley and Wells Fargo to offer Bitcoin access to their clients.

Capital Pools and Allocation Potential

According to Hougan, institutional entities control between $100 trillion and $200 trillion in assets globally. He pointed out that even a 1% allocation of that capital to Bitcoin could significantly uplift its market price. Hougan’s target is to see Bitcoin reach approximately $1.3 million per coin by 2035, supported by an estimated 25% share of a growing market for store-of-value assets.

Competition with Gold

Drawing parallels to gold’s expanding market – growing from about $2 trillion in 2004 to around $30 trillion currently – Hougan emphasized that Bitcoin’s potential to capture a portion of that market could place its value at astonishing levels. He noted that if Bitcoin were to take 50% of the gold market, prices could reach roughly $715,000 per coin.

Future of Bitcoin Demand

While companies like Grayscale Bitcoin Trust have been significant players in Bitcoin accumulation, Hougan sees the future demand shifting more towards institutional capital as retail interest matures. He acknowledged Grayscale’s past advantages but noted that its strategies have faced challenges as the market evolves, especially with the introduction of spot ETFs that offer direct investment alternatives.

Long-Term Outlook

For the long-term investor, Hougan posed a critical inquiry: it is less about whether Bitcoin has hit a bottom and more about whether it has reached its peak value. This perspective underscores the dynamic nature of the cryptocurrency market and the pivotal role institutional investors will play in its future.

Source: coindesk.com

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