CryptoMag
NEWS Published: AUG 2, 2026, 10:57 PM

Strategy Shares Decline Following Saylor’s Bitcoin Purchase Halt

Strategy Shares Decline Following Saylor’s Bitcoin Purchase Halt

Shares of Strategy fell by 4.56%, closing at $93.28 on July 31, after the company posted a staggering $8.22 billion quarterly loss. This setback comes as Strategy reported an unrealized loss of $8.32 billion on its Bitcoin investments, with Executive Chairman Michael Saylor announcing a shift in strategy towards holding more cash.

Financial Performance Affected by Bitcoin Losses

Market activity saw Strategy’s stock dip as low as $89.21 during trading on Thursday, before recovering slightly to close at $93.28. This decline marked the first time the stock fell below $90 since July 1. The report indicated that while the company holds 843,775 BTC, which has increased by 25% since the beginning of the year, the current market valuation of these assets has dropped to approximately $54.77 billion due to declining Bitcoin prices.

Shift in Investment Strategy

Michael Saylor detailed during the earnings call that Strategy would prioritize stabilizing its STRC preferred stock instead of funneling all available resources into Bitcoin purchases. The company aims to restore its preferred stock to the $100 par value, which is essential for improving investor confidence and facilitating future capital-raising efforts.

Chief Executive Phong Le confirmed this focus, stating that no additional Bitcoin would be purchased while STRC trades below par. This decision comes alongside recent stock repurchases worth $25 million, alongside raising $544 million through common stock sales, indicating a strategic approach to maintain liquidity.

Market Analysis and Analyst Reactions

Wall Street analysts have responded to the recent downturn with caution. Benchmark maintained its buy rating on Strategy but adjusted its price target from $570 to $435, while H.C. Wainwright kept its buy rating and set a target of $325. These assessments highlight the analysts’ belief in Strategy’s potential, provided Bitcoin prices recover and the company’s securities retain favorable terms.

The company’s daily chart shows Strategy stock trading within a narrow range, with volatility lessening since peaking in May. Analysts note that a downward price movement below $90.31 could suggest further selling pressure, with critical support levels around $81 to $82.

Future Outlook

Looking ahead, the short-term performance of Strategy stock is closely tied to both STRC’s recovery towards its par value and Bitcoin’s market progress. Management’s current approach does not signify a complete withdrawal from Bitcoin investments but suggests a deliberate pause as it balances its financial health with its long-term investment strategy.

Source: crypto.news

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